Wednesday, August 12, 2009

Product Placement Should be Thought Out

Sometimes I get a kick out of store displays. The last month there have been a few that have caught my eye. I'm not going to mention the establishments - only the humorous placement of items.
One day my wife and I were walking through a convenience store and noticed an odd display of snacks on the end cap of an aisle.n an end cap of an aisle. Right before our eyes were Ding Dongs and Ho Ho's snuggled next to each other.
Another time and another day I was at the checkout counter of a grocery store when I noticed the items displayed on the shelf behind the cashier. In marketing they are called impulse items. You only had a choice of two things to satisfy your impulse - condoms were to right of home pregnancy tests. To me, having pregnancy tests next to condoms isn't good advertising for the condoms.
In closing I will tell you about one of the best displays I have ever encountered - if you call a small vending machine a display. In the men's restroom on a college campus there was a vending machine with only three items. It contained condoms, energy pills, and a type of (different brand) of NoDoz pills.

No comments: